

Selling Your Home for Cash: What You Should Know Before You Decide

- “We Buy Houses for Cash” on billboards
- Flyers in your mailbox
- Pop-up ads online promising quick closings
The Real Buyers Behind the Cash


- iBuyers (Instant Buyers) Tech-powered companies using algorithms to value homes and make fast offers Examples: Zillow Offers, RedfinNow, Opendoor Pros: Fast and convenient Cons: May charge service fees and are selective about the homes they buy
- Fix-and-Flip Investors Buyers who renovate and resell homes for profit Examples: Local flippers or national brands like We Buy Ugly Houses Pros: Willing to buy distressed properties Cons: Offers tend to be lower to account for renovation costs
- Buy-and-Hold Investors / REITs Companies that purchase homes to rent out long-term Examples: Invitation Homes, American Homes 4 Rent, Blackstone Pros: Well-financed and fast-moving Cons: Focused on specific markets and property types
What You Can Expect When Selling to an Investor

- Submit your property info online or by phone
- Receive a cash offer within 24–72 hours
- No obligation to accept
- Closing can happen in as little as 7–10 days
What’s the Catch? Cash buyers typically offer 65% to 94% of your home’s market value. In Lakewood, where the median sale price is around $870,000, offers may range from $565,500 to $817,800, depending on your home’s condition and location. If you need cash quickly and the home needs work, this trade-off may be worthwhile. If you have time and want to maximize your return, a traditional listing could bring a significantly higher sale price.
Should You Work with a Real Estate Agent Instead?

- Help prepare your home to sell for top dollar
- Market it to buyers willing to pay full price
- Negotiate terms that work in your favor
Final Thoughts

Every Seller’s Situation Is Unique With more than 1,500 property transactions under my belt, I’ve helped people in a wide range of circumstances. And while I can’t solve every real estate problem, I promise to give you honest advice like I would a close friend. If you’re behind on payments, have inherited a home, or are dealing with an elderly relative who can’t maintain the property and needs cash to relocate—there’s a path forward. I’ve negotiated deals in contentious divorces, helped families facing foreclosure after the death of a loved one, and guided heirs through complex probate situations. One of my East Coast clients currently has over 120 properties under rehab or in the process of being sold. These are serious professionals ready to move quickly. No matter your situation, you can count on me to listen without judgment, explain your options clearly, and connect you to people who can help. That’s what I’ve done for 30 years—and that’s what I’ll do for you.

Some of the Neighborhoods We Serve in Lakewood, California Looking to sell your home in one of these areas? I’ve got you covered:
- Lakewood Park
- Lakewood Mutual
- Mayfair
- Eastern Lakewood
- Lakewood Estates
- Imperial Estates
- Carson Park
- Cherry Cove
- Sunshine
- Lakewood Country Club Estates
